Probability in Marketing
- Bruce Hardie
- Dan McCarthy
- Pete Fader
1. Papers
The Dirichlet: A Comprehensive Model of Buying Behaviour
Counting Your Customers: Who are they and what will they do next?
An Investigation of the Assumptions of the NBD Model as Applied to Purchasing at Individual Stores
The Beta-Binomial Model for Consumer Purchasing Behaviour
Prediction of Future Random Events with the Condensed Negative Binomial Distribution
Ehrenberg's Negative Binomial Model Applied to Grocery Store Trips
2. Consumer Based Corporate Valuation
2.1. Papers
2.2. Companies that Report
2.3. Searching for Info
Use https://www.sec.gov/edgar/search/ to search for metrics of interest, and find companies that report what you need.
Terms might be:
- ARPU
- MAU/DAU
- Penetration
- Frequency